Yelle.
- Client
- Yelle
- Role
- Founding Developer · MVP Engineering
- Year
- 2025
- Duration
- MVP
- Visit
- Under NDA
- Next.js
- TanStack
- Zustand
- Tailwind
- shadcn/ui
- Radix UI
- Turborepo
- React Native
- Express
- BullMQ
- AWS
- ElastiCache
- AWS Lambda
- Python
- Stripe
- Supabase
- Vercel
MVP
Shipped
Outcome
Funded
Surfaces
2-sided
Hyperlocal services break down at the last mile: discovery is fragmented, pricing is opaque, and coordination happens on scattered calls and WhatsApp. Yelle needed an MVP that made discovery, bidding, and messaging feel like one continuous flow.
Three moves that defined the engagement.
- 01
Built a two-sided marketplace with location-based discovery and request posting (description + images + precise area).
- 02
Implemented realtime chat for negotiation and coordination, keeping the marketplace and messaging tightly connected.
- 03
Designed a dedicated 'professional' surface focused on jobs, bids, and earnings to support day-to-day operations.
The tools that did the heavy lifting on this engagement.
- Next.js
- TanStack
- Zustand
- Tailwind
- shadcn/ui
- Radix UI
- Turborepo
- React Native
- Express
- BullMQ
- AWS
- ElastiCache
- AWS Lambda
- Python
- Stripe
- Supabase
- Vercel
Customers post detailed requests with images and location; professionals submit competitive bids.
The MVP shipped end-to-end and helped the product reach a funding milestone. Next phase: rebuilding for scale as the platform expands.